When you decide it’s time to outsource marketing your business to an external agency, you need to be very mindful of the agency you decide to work with. No matter which industry you are in, marketing agencies exist to help you meet your business goals. However, one wrong move can end up costing you far more than what you’ve invested. In this post, the team at All Bases Digital will help you identify the 5 key qualities to look for in a Marketing Agency; ensuring you are fully prepared in selecting the agency that will help you stand out from your competition.
Why is Understanding the Key Qualities of a Marketing Agency Important?
Think of it like this: The qualities of the agency you choose are the key drivers to the success of your business. You want to find partners who can help your organisation grow and share similar values and understand your vision. Here is a list of values that the team at All Bases Digital believes a performance-driven Marketing Agency should be focusing on:
• Enhancing the quality of your marketing materials & campaigns
• Building a lasting, mutually beneficial relationship with their clients
• Facilitating decision making processes that the client is happy with
• Establishing a comprehensive customer/conversion journey
• Consistent in delivering work punctually with clear communication
• Learning everything, A-Z about the clients business, market & vision
5 Key Qualities to Look for in a Marketing Agency
1. Data Driven
Data is no longer an accessory but one of the key components to a successful marketing campaign. It allows marketers to demonstrate the value of every dollar spent on your initiatives and allow decision-makers to make quick and informed choices on direction & management of campaigns. With the unprecedented global health and economic crisis, the rapid shift from physical store to online platforms have caught marketers and decision makers off guard. A great marketing agency will have the knowledge to track and measure their success using the latest analytical tools, which allows your organisation in using said data to increase conversion rates. Effective use of data allows your marketing team to anchor to the businesses changing reality to stay competitive.
2. Content Creation and Storytelling
The digital space is made of content. Content is the central tenet of an outstanding and successful marketing campaign. The agency you decide to work with should have a strong focus on creating content and copy that tells a unique story, a story of your businesses core values and selling-points. Moreover, they should be utilising content to develop captivating campaigns that attract and convert buyers, as well as turning your customers into advocates for your brand.
3. Industry Knowledge
A well-established marketing agency should have a strong knowledge in the industries that their clients operate in. Why? Because that’s how they keep actively engaged with your competitors & trends in your market. Their knowledge of your business environment can not only allow them to keep your organisation informed about market changes, but also enables them to explore innovative ways to adjust and build your marketing strategy/campaigns.
4. Digital Fluency
Successful marketing agencies will have expertise across various marketing platforms. They understand which platforms that your potential customers are spending most of their time on and how to communicate with them effectively. To that end, a marketing agency with a proven track record in driving sales and generating leads in the digital space will be an ideal candidate. Having a mastery of the latest technology whilst staying current with technological changes is vital in staying consistent with the latest industry trends.
5. Creativity
While some agencies use user engagement and lead generation to benchmark their performance, the ultimate goal of a successful marketing initiative is to think outside the box and to push the boundaries. In an oversaturated market, a unique idea is often the key to marketing success. A team that is always on the lookout for the latest digital trends will help your business stand out from the crowd.
Before You Go
Finding a marketing agency that works well with your organisation is always the hardest part. If you are just starting your search, it’s always the first step that is the most challenging one. Always remember the core values of your business and start your research from there. Looking for a trusted team of digital marketers who are experts in current digital trends? The team at All Bases Digital are here to help. Book a free strategic consultation with us today to find out more!
