When it comes to creating a marketing strategy on Instagram, the first piece of advice you might hear might be gaining followers, increasing engagement, or creating visually pleasing content. Whilst all of this advice is true and effective in growing your online presence, there’s a separate group of challenges when it comes to increasing sales. But how do we increase sales from Instagram?
Instagram has become one of the most influential platforms especially for e-commerce websites and online stores. In recent years, Instagram has been introducing powerful features such as product tags and shopping stories, giving business accounts more options in promoting their products and services.
But before you dive into the world of Instagram, make sure you have a strategy in place in order to get the best out of it. To help you create an effective strategy in introducing new products on Instagram, we have curated three actionable steps for you. Sound fun? Let’s get started! What is an Instagram Story, and Why Does it Matter? Instagram stories are a great place to promote your products, why? Because 500 million people are using Instagram stories on a daily basis. When using Instagram Stories, focus on product education and audience engagement. It is a great place to introduce your products to customers that are not familiar with your brand. Start brainstorming the content by asking the following questions:
● What are the first few things they need to know about your brand?
● What makes your brand unique?
● What problem does your product solve?
How to Introduce Your New Products with Instagram Stories Effectively
INTRODUCE YOUR BRAND VIA STORIES HIGHLIGHTS.
Instagram Stories disappear after 24 hours, but what do we do if we want to preserve the content that will be useful for future audiences? To save your content, organise them into story highlight albums for current and future followers. Expand your sales funnel by showcasing content that appeals to potential customers. For customers that are new to your brand, having highlights that share stories about your brand can help them learn more about your products and services. For those who are considering purchasing your products, highlights can serve as a medium that foster trust by providing useful information.
Pro Tips from All Bases Digital:
Before categorising your story highlights, ask your team: What kind of content will be useful for new and current customers? What kind of highlights will encourage them to come back to your page?
EDUCATIONAL CONTENT
When creating multiple Stories on Instagram, the content needs to be engaging and compelling enough to encourage followers to keep watching. Sharing educational content that solves audiences’ problems is a great way to increase Instagram Story views and engagement. To create an educational story, you can start by sharing basic information about your industry or the ones that your target audiences are in. Introducing new and unique concepts that foster conversations is another way to educate followers and enhance your company’s credibility.
Pro Tips from All Bases Digital:
Keep it short and sweet. Quick tips and tricks: Stories can provide fun and easy-to-consume content for your followers. Not only are they a seamless way to showcase your products, but also a great way to help customers discover new ways to solve their problems. Use images, videos and GIFs to deliver the concept effectively and give followers the opportunities to learn more about your brand.
INCLUDE A CALL-TO-ACTION (CTA)
Nothing encourages customers to take actions then an “Act Now” type of prompt. By using Instagram Stories to create a sense of urgency, customers can easily navigate to your website or your product page if they are interested in learning more!
Pro Tips from All Bases Digital:
Use the product tagging feature (Product Stickers) to prompt your customers to the detail description page of the specific product that they are interested in!
Before You Go…
Offering educational and engaging content on your Instagram Stories can not only deepen your connection with your customers but also provide valuable information about your products to them. These are just a few ways that All Bases Digital’s marketing team find the most useful and effective in increasing more sales via Instagram Stories.
If you want to learn more about how you can make the most out of these powerful features, All Bases Digital can help you with the creation and management of your social media content. Contact us today for a free consultation!
