Your business already creates lots of amazing content, but it’s always a good idea to re-evaluate your content strategy plan so your business can continue to provide relevant and useful content for your target audiences. In today’s world where a strong online presence encourages conversion, having a comprehensive content marketing strategy allows you to actively engage with your customers, building your brand’s authority in the digital world.
Why is Content Marketing Important for Your Business?
Content Marketing helps businesses, especially SMEs to get ready and plan for content that is sustainable and cost-effective in driving website traffic and new leads. Think about the resources you have, how much time can you allocate in producing organic content or free e-books for your audiences? The goal of content marketing is to drive sales and enhance customer satisfaction. The marketing team at All Bases Digital has discovered the one determining factor in increasing new leads, which is to provide educational content that solves our clients’ problems. Become a reliable source for your prospects when seeking answers will give you the room to promote your products and services. The goal is to help educate your customers on the important topics that they care about the most.
5 Key Steps for Content Marketing
1. Define Your Goal and KPIs
Before starting developing your content strategy, you and your team need to understand your goal for the content marketing plan. Having a clear and mutual understanding of your goals and KPIs before planning will save you tremendous resources and time, allowing you to develop an effective plan.
2. Choose a Content Management Workflow/System
Having a systematic workflow ready gives your team more time to be creative. Whether you choose to use a content management system (CMS), or simply a Google Sheet to keep track, some of the core components of content management remains the same. From content creation and content scheduling to content analytics, developing a system in place can transform the content creation process considerably.
3. Conduct Audience Persona Research
Effective content has the ability to resonate and speak the language of our target audiences. Knowing what your customers care about allows you to develop a content marketing plan that sells itself. This is extremely crucial in today’s competitive environment, your rivals could be producing relevant and valuable content that drives website clicks as well as conversions, conversions that could be yours!
4. Brainstorm Types of Content to Create
Now it’s time for the fun part! Sit down with your team and start brainstorming ideas for your content marketing strategy. It will be beneficial if you could start with your approach in making your website SEO-friendly, meaning ranking higher on Google when your client searches for the products or services that are within your niche. Also, consider using tools like Google Trends, Google Keywords or HubSpot’s Blog Ideas Generator.
5. Publish and Audit Your Content
After developing a content marketing strategy, your team should continue monitoring and adjusting your strategy along the way. Your content should always evolve with your target audiences’ interests. Using analytical tools to keep track of your content allows your team to understand what types of content work well and what doesn’t. You want to create content that encourages your target audiences to keep coming back for more.
Before You Go…
It takes time for your organisation to cultivate a successful content marketing strategy. However, understanding where and how to start will definitely put your team on the right track. For additional guidance, Contact the All Bases Digital team and lock in a FREE strategic consultation with one of our consultants.
